Ломбардико — одна из крупнейших сетей комиссионных магазинов города Красноярска. Наш первый филиал был открыт в 2015 году. Мы растем, регулярно открываем новые филиалы и сейчас наша сеть насчитывает уже 18 торговых точек в каждом районе города.
Ищем в нашу команду активного маркетолога для выстраивания и курирования направления маркетинга в компании!
Обязанности:
контроль и распределение бюджета в зоне своей ответственности;
разработка и реализация маркетинговой стратегии;
разработка и реализация программы лояльности;
разработка акций и специальных предложений для потребителя;
анализ эффективности реализации маркетинговой стратегии в разрезе отдельно-взятых направлений;
повышение лидогенерации по всем каналам привлечения;
повышение узнаваемости бренда, увеличение продаж;
работа с сайтами компании, увеличение их конверсий;
контроль деятельности SMM-специалиста, авитолога, директолога и других профильных специалистов;
поиск новых рекламных инструментов;
работа с медиа-контентом.
Требования:
умение работать с числовыми показателями, умение формировать статистическую отчетность;
опыт работы с Авито будет преимуществом;
понимание принципов успешной торговли на маркетплейсах;
опыт работы в сфере комиссионных магазинов / ломбардов / микрофинансовых организаций / банков будет преимуществом;
уровень заработной платы определяется по итогам собеседования согласно уровню компетенций кандидата;
удаленный / гибридный формат работы;
возможность карьерного роста (открываются новые направления деятельности в компании);
молодая команда единомышленников;
гибкие условия заключения трудовых отношений;
своевременная оплата труда два раза в месяц;
пятидневная рабочая неделя, с 9:00 до 18:00.
Ключевые навыки
Авито
Продвижение бренда
Маркетинговые исследования
Разработка маркетинговой стратегии
Анализ рынка
Проведение рекламных кампаний
Управление бюджетом
Маркетинговый анализ
Интернет маркетинг
Условия для менеджеров
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Маркетинговые исследования
Исследование рынка; Исследование конкурентов; Исследование потребителей; Планирование рекламы.Виды исследований: Опросы; Наблюдение; Эксперименты, полевые исследования; Другое.
Наружная реклама
Планирование рекламы; Создание и контроль производства рекламных материалов; Организация и контроль размещения наружной рекламы.
Полиграфическая и сувенирная реклама
Планирование рекламы; Создание и контроль производства рекламных материалов; Организация дистрибуции полиграфической, промо и сувенирной продукции; Мониторинг дистрибуции и актуализация материалов.
Реклама на местах продаж (POS)
Планирование рекламы; Создание и контроль производства рекламных материалов; Оформление торговых точек; Координация мерчандайзинга; Размещение медиарекламы в местах продаж; Мониторинг дистрибуции и актуализация материалов.
Торговый маркетинг (трейд-маркетинг)
Планирование продвижения; Организация промоакций для посредников; Организация промоакций, мероприятий для потребителей.Организация мероприятий: B2C.
Маркетинг онлайн-торговли (e-commerce)
Планирование продвижения; Организация промоакций для посредников; Организация промоакций в интернет-магазинах; Продвижение интернет-магазинов на маркетплейсах.Организация мероприятий: Другое.
Контекстная, таргетированная, медийная реклама
Планирование рекламы; Создание и контроль рекламного контента; Продвижение средствами контекстной рекламы; Продвижение средствами таргетированной рекламы; Продвижение средствами медийной (баннерной рекламы).Системы, рекламные кабинеты: Яндекс.Маркет; Другое.
SMM и комьюнити-менеджмент
Планирование продвижения; Создание и контроль контента; Наполнение аккаунтов, сообществ; Модерирование и развитие аккаунтов, сообществ.Социальные сети: ВКонтакте; Другое.
Прямая реклама
Сбор данных и планирование продвижения; Разработка программ лояльности; Организация email-рассылок; Организация СМС-рассылок; Реклама в мобильных приложениях, mobile-push; Организация рассылок в сообществах и разработка чат-ботов.
Разработка маркетинговой стратегии и медиапланирование
Разработка маркетинговой стратегии; Мониторинг реализации и анализ эффективности.
Управление бюджетом
Расчёт и планирование бюджета; Мониторинг и контроль бюджета; Оптимизация бюджета.
Разработка маркетинговой стратегии по малоэтажному строительству. Реализация разработанной стратегии собственными силами, сотрудниками отдела маркетинга, а также с привлечением необходимых специалистов.
Обладать опытом привлечения лидов на загородные направления. Ставить задачи, делегировать, управлять результатом. Анализировать цифры, конверсию, воронки. Любить свою работу.
Сегментирование целевой аудитории. Развитие маркетинговых механик стимулирующих рост продаж. Анализ проводимых маркетинговых акций через программу лояльности. Генерация новых гипотез и...
Опыт в CRM- маркетинге. Любовь к цифрам, навык оцифровывать и анализировать свои действия. Энергичность, высокий уровень эмпатии, душевность и уверенность...
Разработка маркетинговой стратегии и воронки продаж по направлению “франшиза”. Организация и проведение маркетинговых кампаний, анализ их эффективности. Организация, проведение и...
Опыт в маркетинге (опыт в маркетинге франшизы будет вашим преимуществом). Любовь к цифрам, навык оцифровывать и анализировать свои действия.